
Discover your authentic
life and career.
Suzy Welch — three-time New York Times bestselling author, NYU Stern professor, and founder of Becoming You Labs — is the creator of two renowned frameworks that have helped millions of people around the world make better decisions and discover their purpose.
Honest answers to the questions most career advice gets wrong.
Assessments that change how you see yourself – and your future.


One-Day Values Immersive
NYU Campus, New York City | June 26, 2026 | 9AM-4PM
A values deep-dive at NYU, taught by Professor Suzy Welch. In seven fast-paced hours, you'll identify your 16 core values, understand which ones are in tension, and see clearly where your life is aligned with who you are and where it isn't. You leave with something most people never have: A precise, deeply understood map of what drives you — and a compass you'll use for the rest of your life.
At last, a way to actually figure out your authentic purpose.

Becoming You is an inspiring, practical guide to discovering your true self and the fulfilling career meant for you. Whether you're just starting out or seeking new purpose after success, this research-backed method — based on NYU's acclaimed course — offers a clear, no-nonsense path to understanding who you are, where you're headed, and how to thrive in a rapidly changing world.



Becoming You Coaching Certification Program
In partnership with The NYU | Stern Initiative on Purpose & Flourishing
Join the 200 certified Becoming You coaches already changing lives in their communities. Through in-person instruction from Suzy Welch and a rigorous, learning-rich online curriculum, you'll master the full methodology — and graduate with the support of a built-in business advisory designed to help you build a thriving practice. A state-of-the-art coaches platform puts every assessment, framework, and client tool at your fingertips, so you can focus on what matters most: bringing purpose to the people you serve.
Frequently Asked Questions
Suzy Welch, PhD is a three-time New York Times bestselling author, award-winning professor at NYU Stern School of Business, and founder of Becoming You Labs. She has spent decades developing research-backed tools and frameworks to help people understand who they are, build careers and lives of purpose, and make better decisions.
There are several ways to engage with Suzy's work — through her books, her assessments, her podcast, or in person through the Becoming You Intensives and Coaching Certification Program.
Becoming You is a proven, research-backed method for understanding your values, aptitudes, and economically viable interests — and using that self-knowledge to make better decisions about your career and life. It was developed by Dr. Suzy Welch and is the foundation of her celebrated NYU Stern course.
Suzy has developed several research-based assessments including The Values Bridge, which identifies your core values, PIE360, a 360-degree feedback tool, the Career Traits Compass, which maps your leadership skills, and the Four Horseman, which unlocks what’s holding you back from a life of your own design.
Widely praised, scientifically-validated, and unique in its precision, The Values Bridge rank orders your values from 1-16, identifies the tensions between them, and unlike any assessment in the world, calculates the variance between the values you hold and how much you are living them in real life. Featured in The Wall Street Journal, Fortune Magazine.